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Why You Might Need Professional Photos to Sell Your Home

(Originally)By Angela Colley | Jul 22, 2014

Looking to sell your home quick? The photos you post online might make the difference, so using a professional photographer to help you sell your home is a must.

In an internal case study, IMOTO—a company creating real estate photography for both sellers and REALTORS®—compared 350 listings using their professional photography against 350 similar listings in the same ZIP code.

Listings using IMOTO’s professional photography sold 50% faster and 39% closer to the original listing price than similar homes without professional photos.

The statistics department at Latter & Blum, a New Orleans-based real estate agency, also found listings using IMOTO’s professional photography were viewed 118% more than comparable listings.